If you are shopping for identity protection, Aura vs LifeLock is the comparison you see first. Both names have been around for years. The threat has not stayed still.
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"Aura and LifeLock were built for a world before AI agents. Scammers already upgraded. Your protection should too."
Julian M.
How the old comparison usually goes
Most Aura vs LifeLock roundups stack the same checklist: credit monitoring, dark web alerts, some form of insurance, family add-ons, and a support phone number. Useful categories. Incomplete ones.
Those products grew up in an era of stolen Social Security numbers, credit-card dumps, and phishing emails. That still happens. What is new is industrial-scale AI: voice clones, deepfake video, automated social takeover, and scam scripts that get better with every model release. A spreadsheet of "feature: yes/no" does not tell you whether the stack was built for that.
Also watch the pricing shape. Legacy plans often split into service tiers (basic vs premium vs elite) so you pay more for a thicker bundle of the same category of alerts. That is a different model from pricing by how many people you actually cover.
The FTC says consumers reported losing more than $12.5 billion to fraud in 2024. Identity tools that ignore how those losses are evolving are selling yesterday's map.
"We don't sell you three service tiers for the same job. Three plans, based on how many people you cover."
Julian M.
What AI Protection does differently
We are not claiming Aura or LifeLock "do nothing." We are saying the category needs a modern baseline.
AI Protection's free scan is the front door. It checks data brokers (100+ sites), dark web markets and leak lists, and social surfaces where impersonation and cloning start. Name, city, state, age, email. No card. About a minute. The point of the scan is a clear report, not a scare page.
If you want ongoing cover after that look, Personal Annual is $70 a year ($5.83 a month). Personal Monthly is $7 a month. Family Shield is $210 a year. Plans are based on the number of family members, not a ladder of upsells. Included: removal of exposed info, dark web monitoring for SSN and address, social media account security and takeover protection, U.S.-based live support for identity restoration, and up to $1M in identity theft insurance. Cancel with 1-Click Cancel.
Tools and detection are built with technology being built today, not a decade-old playbook bolted onto a new landing page. That is the honest difference we are willing to put in writing.
"I have insurance and cameras on my house. Identity cover that still thinks like 2010 is not enough for how these tools work now."
Julian M.
What to do if you are already on Aura or LifeLock
Do not cancel anything in a panic. Run a free scan first and read the report. See what is still sitting on broker sites and leak lists even while you pay for monitoring.
Compare what you actually use: monitoring you open, removals that finish, support you can reach, insurance terms you understand. If your current plan is a tier upgrade you bought because a sales flow pushed it, ask whether that tier changed the threat or just the invoice.
If you switch later, keep one active cover until the new one is live. Overlap for a billing cycle beats a gap. Save exportable reports and claim numbers from your old provider before you leave.
If you already had an account takeover or a successful scam, call the bank, freeze credit if needed, and report at ReportFraud.ftc.gov and ic3.gov. Membership support can help with restoration. Nobody can honestly promise full recovery.
Frequently Asked Questions
Is AI Protection just another Aura or LifeLock clone?
No. Those brands defined the consumer category. We are a modern stack aimed at AI-era exposure: broker and dark web visibility, social takeover risk, straightforward family-sized plans, and up to $1M insurance on the live site today.
Do I need to cancel Aura or LifeLock before I scan?
No. The free scan does not require a card and does not cancel anything. Use it to see what is still public.
How are your plans priced?
Three plans by number of family members. Personal Annual $70/year ($5.83/mo), Personal Monthly $7/mo, Family Shield $210/year. Not a menu of service-level upsells.
Is insurance really $1M?
Public copy today is up to $1M identity theft insurance. Read the policy terms. Higher limits are not something we publish until they are live.
Will this stop every AI scam?
No honest product can. We reduce the public inventory scammers use and help if something still gets through. Hang up on urgent money asks, call people back on numbers you already have, and treat voice alone as untrusted.
See what is still sitting in public
Aura vs LifeLock is a fair shopping question. The better question is whether your cover matches how scams work in 2026. Start with a scan, then decide.